Design and development of the website for Federica Pepe, a licensed psychologist based in Piedmont, Italy. The project aimed to build a professional online presence that conveys trust and warmth even before the first contact.

From a design perspective, I developed a cohesive and distinctive visual identity: a neutral palette with dusty blue accents, a typographic system pairing an elegant serif for headlines with a clean sans-serif for body text, and custom flat-style illustrations that soften the professional tone. The layout was crafted to guide users naturally through the content, with sections organized using Roman numerals, decorative curved arrows, and generous whitespace throughout. Every design choice was driven by the balance between clinical credibility and human warmth.