At the center is the user, the creation of the Personas anticipates the creation of the Customer Journey Map. The first focuses on the wishes and needs of users, the second makes a further step will place the Personas within the individual steps of the analysis process. The joint use of these two techniques together from the other, allows you to design a more fluid and consistent User Test, where you can better focus on what elements to test, in order to later take advantage of the touchpoints identified in the map.