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Why is social media important for business, though?

 Social media is important because it offers companies like yours a way to connect one-on-one with its target audience and nurture those audience members into customers. Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

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